One of the key components of an effective SEO plan is off-page SEO. We’ll explain what it is, how it operates, and how to utilise it to improve the visibility of your website.
All SEO strategies that don’t require changing or adding content to your website are referred to as off-page SEO.
There are several off-page SEO strategies you may employ to improve the authority, trust, and relevance of your website. In the past, many people used the terms “off-page SEO” and “link building” interchangeably, but in truth, they refer to different things. like
- brand building
- citation building
- content marketing
- social media, and more.
Consider off-page SEO as increasing the domain authority of your website. Without it, your website might have trouble outranking those with more authority.
Because search engines view websites with a higher authority as being more reliable, relevant, and trustworthy, they tend to rank higher than those with a low or no authority.
You want to tell search engines that a lot of people use, recommend, and share your website. Links are one way to demonstrate this, but link building cannot be your sole focus. Let’s look at a few of the many other off-page SEO strategies you can use.
13 Techniques for Off-Page SEO
- Link Building
- Brand Building
- Content Marketing
- PR
- Local SEO (GMB and Citations)
- Social Media
- Forums
- Influencer Marketing
- Events
- Guest Posting
- Podcasts
- Reviews
- Content Syndication
